About Pattern Zones Co
Housing at the Scale of the Problem
We make it as easy to build high-quality, small-scale housing as it is to build conventionally — the pre-approved building program model we pioneered and have run for a decade.
The housing we need should be straightforward to build. It isn't. Design costs are high, permitting is uncertain, and timelines discourage builders. Most of the forces driving housing costs are beyond any city's control. Permitting isn't. That's where we focus.
In the News
The Washington Post · June 15, 2026
The Washington Post on 24-hour infill permits
Claremore issues infill permits in less than 24 hours. The Washington Post writes about how through interviews with builders, city officials, and our co-founder.
The New York Times · May 22, 2026
The New York Times on preapproved building plans
The Times introduces readers to preapproved building plans. It covers our work in Claremore, Oklahoma and includes a quote from our co-founder.
The Pew Charitable Trusts · May 13, 2026
Preapprovals save thousands, says research by the Pew Charitable Trusts
Pew finds that preapproved building plans saves 1-2% the costs of a typical house, helps with access to bank financing, and saves weeks or months in permitting time.
Strong Towns · February 1, 2025
How Cities Are Cutting Red Tape and Making Housing Development Easier
Strong Towns examines how cities like Claremore are streamlining development review to make it easier to build small-scale housing.
Founders
Matthew Petty
Co-Founder and CEO
Matthew Petty spent nearly 13 years on the City Council in Fayetteville, Arkansas, where he authored legislation on ADUs, mobile food vendors, pocket neighborhoods, and many other zoning and land use reforms.
He's since consulted for municipalities in more than two dozen communities including Memphis, Orlando, Salt Lake City, and Houston and has been quoted in research by Pew, New York Times, and Washington Post.
As a grantwriter, he's won awards from the National Endowment for the Arts, the Knight Foundation, and the Walton Family Foundation.
Matthew rock climbs in his spare time. He has degrees in Mathematics and Political Science, and lives in Fayetteville with his family.
Matthew Hoffman, AIA
Co-Founder and President
Matthew Hoffman is a licensed architect whose portfolio includes single-family homes, duplexes, and cottage courts. He has designed many of the plans in our catalog. He also works on larger projects like subsidized housing for veterans and the new Walmart headquarters campus.
As Chair of the Planning Commission in Fayetteville, Arkansas, he helped shape the same ADU and pocket neighborhood legislation from the regulatory side. He is a board member of the Urban Guild, an association of architects, designers, and advocates.
Hoffman coaches a nationally competitive high school drum corps, hunts with his dog, and is building a model sailboat. He and his family are based in Fayetteville.
See what a program could look like in your community
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